All behaviour is driven by emotion. Every one of our spray products contains ingredients selected to help support specific emotional states. Choosing the most appropriate product begins with identifying the emotion your parrot may be experiencing.

Recognising an animal’s emotional state can be challenging, even for the most experienced caregiver. Keeping a diary of your parrot’s behaviour, along with any changes in its environment or daily routine, can help identify patterns and possible emotional triggers.

Behaviour change and training go hand in hand. Positive reinforcement training is one of the most effective ways to improve a parrot’s emotional wellbeing. Using a clicker and reward-based training encourages the release of beneficial hormones while building confidence and reducing stress. Just 15 minutes of training each day can make a remarkable difference—not only to your parrot’s emotional health but also to the bond you share.

Training is a skill that almost anyone can learn, which is why there are many people who call themselves professional trainers despite having little formal education. Some have attended only a few weekend workshops or watched online videos before promoting themselves as experts. Others are highly skilled marketers who sell training courses and products but have limited practical experience. It is important to recognize that there are two distinct roles in the training world: those who train animals and those who teach people how to train their own animals. While both can be valuable, practical experience, sound knowledge, and proven results are what truly matter.

Our goal is to encourage you to establish a regular training routine with your parrot. I have taught children as young as ten years old to successfully train their parrots to play basketball using a clicker and positive reinforcement. If a ten-year-old can do it, so can you. To help you get started, we offer a wide range of training props and equipment designed to make training enjoyable, rewarding, and successful for both you and your parrot.